Bobby Bare Launches Artist Management Firm

117 Entertainment Group President & CEO, Zach Farnum, announced today the creation of 117 Management with the signing of Country Music Hall of Famer Bobby Bare. With the announcement comes the restructuring of the public relations branch of the company under the name 117 Publicity. A management staff will be announced in the coming weeks.

Bobby Bare is the quintessential country music legend. He paved paths for the Outlaw movement, is a Grammy-winner and Hall of Famer and has had over 50 country Top 40 hits,” said Farnum, adding, “Bare is one of the kindest and most respected people in the business. I’ve had an incredible and successful run working with him as his publicist and am humbled to move into this new role.”

I’m so glad to have Zach Farnum representing me, I think he’s just using me as bait to get bigger, younger acts,” joked Bare.

Bobby Bare has released 39 albums charting over 50 country Top 40 singles including iconic songs like “Marie Laveau,” “500 Miles Away From Home” and “Daddy, What If,” just to name a few. His ode to the working man, “Detroit City,” won a Grammy in 1963 and he was inducted as a member of the Country Music Hall of Fame in 2013. Credited by many as the “architect of Outlaw Country,” Bare became a trailblazer by taking control of his own production on his albums from his record label. He is also widely known as one of the most avid fishermen in country music.

117 Publicity, headed by VP Bev Moser, represents a wide array of artists including Chuck Negron, Jerry Lee Lewis, Lewis Brice, Logan Mize, Paul Bogart, Max T. Barnes, Scooter Brown Band, Darren Bessette Band, Nashville Association of Talent Directors as well as Bare.

About Bobby Bare
Country Music Hall of Famer Bobby Bare is one of the most iconic country artists of all time, with chart-topping songs like “Detroit City,” “500 Miles,” “Marie Laveau” and many more. Artists from Little Jimmy Dickens and Hank Williams to big band acts like Phil Harris and the Dominoes all influenced his unique style leading to nearly five dozen top 40 hits from 1962 to 1983. The often referred to “Bruce Springsteen of Country” went on to earn multiple Grammy nominations and wins along with induction into the Country Music Hall of Fame in 2013 among many other awards and accolades.

About 117 Entertainment Group
117 Entertainment Group is an entertainment firm specializing in management and publicity and marketing campaigns for musicians, events and brands. They represent the likes of Jerry Lee Lewis, Chuck Negron, Bobby Bare, Logan Mize, Lewis Brice, Paul Bogart and Scooter Brown Band, just to name a few. Zach Farnum has managed PR campaigns for an eclectic list of artists including Charlie Daniels, Don McLean, Randy Travis and many more, as well as high-profile events and festivals including A Heroes and Friends Tribute to Randy Travis, Charlie Daniels’ Volunteer Jam, Country Stampede, Tree Town Music Festival and more. He serves as a co-chair of the TJ Martell Foundation’s Young Professionals Council and was recently appointed to the board of directors for the Nashville Association of Talent Directors where he serves as Membership Chairman. Bev Moser has worked with country artists, television actors and celebrities, as well as book authors creating articles and reviews, conducting interviews and covering an endless stream of festivals and press conferences. Together at 117, the team brings a brand-driven approach to management, publicity and marketing campaigns and continues to be a go-to firm for multiple high-profile projects.

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About Shauna "WhiskeyChick" Castorena

Shauna "WhiskeyChick" Castorena is a freelance writer for both Country Music News and Country Music On Tour. Want to collab on some content? Email me. Want my rates for commercial promo work? Get them right here.