YEAR-END SPECIAL RANKED AS #2 SOCIAL SHOW OF THE NIGHT AND #7 FOR THE WEEK AMONG NIELSEN’S SOCIAL CONTENT RATINGS
CMT’s annual “Artists of the Year” event continues to evolve from a televised Nashville industry event to fan-favorite night of once-in-a-lifetime performances, unexpected tributes, and unforgettable toasts as country music superstars and friends gather to celebrate the top country artists of the year.
This year’s annual special honoring Carrie Underwood, Chris Stapleton, Florida Georgia Line, Kelsea Ballerini, Luke Bryan, Shania Twain and Thomas Rhett fueled growth across the board with L+3 ratings climbing +21% from last year’s telecast among A18-49, attracting nearly 2 million total viewers on premiere night and nearly 4 million total viewers throughout six telecasts throughout the weekend on CMT. In fact, this year’s telecast marked the highest rated “Artists of the Year” special ever with M18-49. Socially, the special ranked as the #2 show of the night and #7 for the week among Nielsen’s Social Content Ratings.