Country Group LOCASH Gets New Deal with BBR Music

Acclaimed Duo LOCASH Joins New Label Home at Wheelhouse Records
Locash Signs with New Label

BBR Music Group/BMG announced today the signing of Country duo, LOCASH as the latest addition to its roster of artists. LOCASH’s Preston Brust and Chris Lucas, joined BBR executives at their Music Row offices for the signing (see photo). LOCASH has been assigned to the Wheelhouse Records imprint, where they will join labelmates, Trace Adkins, Granger Smith, Runaway June and Walker McGuire.
LOCASH, who is known for their high-energy live performances as much as their smash hits, cemented their place in Country music with GOLD-certified tracks like “I Love This Life” and their #1 chart-topper, “I Know Somebody,” which earned them nominations for ACM Awards for New Vocal Duo or Group of the Year, CMT Music Awards for Duo Video of the Year, and CMA Awards for Vocal Duo of the Year.
“LOCASH has accomplished so much on their own, people in the industry have really embraced them,” said Jon Loba EVP, BBR Music Group. “Their entrepreneurial spirit mimics our own and we are so excited to work with them and look forward to watching them soar.”
Lauded as “one of Nashville’s hardest-working acts” by Rolling Stone, the pair has two albums and eight charting singles to their credit and has taken their talents on the road, performing for thousands of fans as part of their own headlining tour as well as in support of Tim McGraw and Faith Hill’s SOUL 2 SOUL Tour.
“We’ve known Loba for years and had our sights on BBR since before we signed our first deal but knew we had to get the timing right, now it just feels like all of the stars have finally aligned and this is where we’re supposed to be,” said Preston Brust of LOCASH. “It is a bit of a ‘pinch me’ moment, we’re such big fans of everybody on the roster and are honored to be named alongside such incredible artists.”
“They have put together an incredible team at BBR and with the full support of BMG behind them, there’s no better team to help take our career to the next level,” said Chris Lucas of LOCASH. “Talking with Zach Katz, who has made such an incredible impact on the music business and everybody on the BBR team, we could just immediately tell our music was going to be in the right hands and as a songwriter and artist, there is no better feeling.”
In addition to their own radio success, Brust and Lucas have penned hits for Country megastars like Keith Urban (#1 song “You Gonna Fly”) and Tim McGraw (PLATINUM-certified “Truck Yeah”).
For more information about LOCASH, visit:
Creating a sound that fuses modern country and classic heartland rock with an edgy vocal blend, LOCASH is the Country music duo made up of singer-songwriters Chris Lucas and Preston Brust; natives of Baltimore, Maryland, and Indianapolis, Indiana, respectively. With two albums and eight charting singles to their credit, LOCASH broke out in 2015 with their gracious GOLD-certified hit, “I Love This Life,” followed by the flirtatious GOLD-certified #1 smash, “I Know Somebody” – their first trip to the top of the Country radio airplay charts – and 2017’s fun-loving romantic anthem “Ring on Every Finger.” All three singles were part of their album, THE FIGHTERS, which was released in the summer of 2016 to Top 15 success. In 2017, they earned their first round of awards show recognition, nominated at the ACM Awards for New Vocal Duo or Group of the Year, the CMT Music Awards for Duo Video of the Year (“I Know Somebody”), and the CMA Awards for Vocal Duo of the Year.  Their latest single “Don’t Get Better Than That” is the first song from their highly anticipated upcoming release, expected in summer 2018.
Twitter: @LOCASHMusic
Instagram: @LOCASH
Founded in 1997, BBR Music Group quickly grew from a fledgling independent label into one of the largest independent Country label groups in the U.S. with Broken Bow Records, Stoney Creek Records, and Wheelhouse Records under its group umbrella. BBR Music Group’s artist roster also includes Kid Rock, four-time Grammy nominee Joe Nichols, hit-maker Craig Campbell and hot Country newcomers Chase Bryant, and Brooke Eden. Broken Bow Records, BBR Music Group’s original imprint, features a roster of talented artists including the RIAA’s Number One digital selling male Country artist of all time and 2017 and 2016 ACM Entertainer of the Year Jason Aldean, chart-topper Dustin Lynch, and rising star Chase Rice and newcomers Everette. Stoney Creek Records boasts a roster which includes chart-toppers Randy Houser and Parmalee, CMT’s Next Women of Country Lindsay Ell, newcomer Adam Craig and emerging act Jimmie Allen. Wheelhouse Records is BBR Music Group’s newest imprint, anchored by multi-media superstar Trace Adkins, chart-toppers Granger Smith and Kristian Bush, as well as buzz acts Runaway June and Walker McGuire.
In January 2017, BBR Music Group was acquired by BMG, the new model music company founded by Bertelsmann in 2008. BMG’s 14 offices across 12 core music markets now represent over 2.5m songs and recordings, including the catalogues of Chrysalis, Bug, Virgin, Mute, Sanctuary, Primary Wave and Talpa Music, as well as literally thousands of artists and songwriters attracted by its fresh approach.

*Image: Back Row L-R: Andrea Knipp, Promotion Coordinator, BBR Music Group; Matt Holmberg, Secondary Radio Promotion, BBR Music Group; Renee Leymon, VP of Radio Syndication & Group Strategy, BBR Music Group; Ross Schilling, Vector Management; Carson James, Sr. VP Promotion, BBR Music Group; Ken Tucker, VP of Promotion, Wheelhouse Records; Brittany Pellegrino, Director of Promotion; Wheelhouse Records; Cait Gordon, Director of Promotion; Wheelhouse Records. Front Row L-R: Jon Loba, EVP, BBR Music Group; Preston Brust, LOCASH; Chris Lucas, LOCASH; Ken Levitan, Vector Management

About Shauna "WhiskeyChick" Castorena

Shauna "WhiskeyChick" Castorena is a freelance writer for both Country Music News and Country Music On Tour. Want to collab on some content? Email me. Want my rates for commercial promo work? Get them right here.