CMT, Mountain Dew and Meerkat are teaming up with Florida Georgia Line for an award show first and providing fans multiple entry points into country music’s loudest night.
During Florida Georgia Line’s highly anticipated performance of “Anything Goes” at the 2015 “CMT Music Awards” on June 10 – for the first time in award show history – Meerkat will live stream the entire performance literally from the front row. Meerkat users will be able to watch the performance live (and later on-demand) in a custom designed Mountain Dew skinned player. This marks the latest in a larger partnership between Mountain Dew and Florida Georgia Line.
The live awards telecast is CMT’s most-watched night of the year. This activation leverages the reach of all three brands and undeniably one of country music’s biggest acts to engage fans in an innovative social co-viewing experience.
The live stream will live within the Meerkat app that will be distributed via CMT’s Twitter and Facebook page and then shared from Mtn Dew’s so both CMT & Dew handles will be broadcasting access to the stream on Meerkat.
For those who missed the stream live on Meerkat, Mtn Dew & CMT will be allowing people to see this front row view again and relive the experience via a video link of the performance for 1 week after the awards, thanks to Mountain Dew. The video will be distributed via Mtn Dew’s social handle and promoted from CMT’s social handles post show.
