Monday, Oct. 21st
The television special will help raise much needed grant funds for PEDIGREE Foundation as part of Hallmark Channel’s Adoption Ever After initiative. The initiative has helped over 40,000 pets find their forever homes. With estimated totals from the two-day event, that also included a golf tournament, at $325,000, PEDIGREE Foundation and Hallmark Channel are hoping to raise even more funds through tonight’s airing with the Text to Donate option. Viewers can make a donation by texting Dogs Rule to 615-392-1626 or visit their website at www.PEDIGREEFoundation.org.
Hallmark Channel’s Adoption Ever After works in collaboration with the country’s leading animal rescue and welfare organizations, activists, distribution and advertising partners, and celebrity influencers, Hallmark Channel’s Adoption Ever After aims to dismantle common misconceptions about shelter animals, provide resources, inspire the public to adopt, and ultimately create a future where every pet has a loving home. The initiative shines a spotlight on the countless lovable pets in our nations shelters through annual on-air programming specials like Kitten Bowl, Cat Bowl, Hero Dog Awards, and American Rescue Dog Show, as well as strategic partnerships, consumer marketing campaigns, public service announcements, and grassroots efforts.