Streaming TV market adds 10.6M to TCN’s Household Reach
Nashville, Tenn., (November 16, 2016)–The innovative television network dedicated to providing today’s country music enthusiasts more choices in televised and digital programming, The Country Network (TCN), is pleased to announce its carriage on the Roku streaming media platform. Country music fans with the device or Roku-enabled Smart TV can now access the latest and best videos from their Country, Americana, Red Dirt and Texas artists, as well as TCN’s original programming—including series such as Live from the Couch, On the Rise, Our Land: The Music Highway, Studio B Sessions, and more!
This news comes as TCN expands into nine (9) additional markets throughout the heartland, renewal with Cocola Broadcasting, and the launch of eight original series for its initial fall lineup. It also recently launched its creative, state-of-the-art fan-incentive program, TCN All-Access. The carriage through Roku will add an additional 10.6M potential viewers to TCN’s overall household reach, now estimated at over 50 million DMA households, putting it squarely on pace with its growth strategy to reach 100 million homes within the next three years. For more information on The Country Network, please visit www.tcncountry.com.
“The addition of Roku is extremely important to us,” states Tim Eaton, President and CEO of The Country Network. “4 in 10 households currently own an OTT streaming device, and by next year, Streaming Media Players (SMP) penetration will reach 40 percent of all U.S. homes with internet,” he explains. “The number of ways people are receiving TV content is expanding rapidly and we want to be a part of this conversation and be available to fans through a wide variety of sources.”
Roku is the leader in SMP market share. There are currently 10.6M active Roku accounts across SMPs and smart TV, reaching 49% of SMP households. These figures are expected to climb steeply based upon reports by IHS Inc. (NYSE: IHS): 56 percent of all North American TV shipments in Q1-2016 were smart TVs; Roku-powered smart TVs earned 12% of all sales for the entire first half of 2016.
For more information on The Country Network, upcoming show announcements, and a complete list of broadcast affiliates and channels, please visit www.tcncountry.com.