Grant Will Debut New Song with Proceeds Donated to American Cancer Society
NASHVILLE, Tenn. – (July 31, 2014) – – Athena® bottled water was created for the cause® in 2003 by a breast cancer survivor who had one purpose: to win the war against breast cancer. Since then, the bottled water brand has donated $2 million to prestigious organizations to support breast cancer awareness, care, education, and research. Purchased by DS Services of America, Inc. (DS Services) in 2010, the Athena brand has enlisted musical superstars Amy Grant and Kellie Pickler to help the cause by naming them Athena® Warriors – Grant in 2012 and Pickler earlier this year.
As Athena® Warriors, Grant and Pickler will both perform at a private, invitation-only “Eat. Drink. Party Pink.” event in Nashville, Tenn. on Sept. 30, 2014 to kick off October as Breast Cancer Awareness Month. During the festivities, Grant will debut a new song, “Welcome Yourself.” The next day (Oct. 1), that song will be available for sale on iTunes with proceeds donated to the American Cancer Society.
“We are excited to gather in Nashville to hear a great night of music from our Athena® Warriors,” said Tom Harrington, President and CEO, DS Services. “What a great way to kick off Breast Cancer Awareness Month. We are honored that Amy is debuting her song at our event that night, and are so appreciative that she is donating proceeds from its sale to the American Cancer Society.”
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