CAPITOL NASHVILLE artist DARIUS RUCKER has partnered with 843 WHISKEY to develop his own signature brand, BACKSTAGE SOUTHERN WHISKEY. RNDC DISTRIBUTING will introduce RUCKER’s brand in his home state of SOUTH CAROLINA, with distribution to follow in GEORGIA, KENTUCKY, and TENNESSEE. What has become a “good luck” tradition for RUCKER before every show is a whiskey toast with tour mates, band, and any special guests backstage. Through the years, the pre-show toast has become a significant tradition for RUCKER and his crew.
“That toast is a vital part of our nightly routine,” said RUCKER. While BACKSTAGE SOUTHERN WHISKEY enters the marketplace in SOUTH CAROLINA, RUCKER’s bourbon brand, FORBIDDEN, is crafted at CASTLE & KEY DISTILLERY in FRANKFORT, KY.