George Strait enables $750,000 Endowment to ACM Lifting Lives

The ACADEMY OF COUNTRY MUSIC announced on September 22nd that they are rewarding a $750,000 endowment to ACM LIFTING LIVES, made from monies raised from ticket sales for the “George Strait ACM Artist of the Decade All-Star Concert” taped in Las Vegas in April.

ACM LIFTING LIVES is the philanthropic arm of the ACM, which works works to improve lives through music. ACM Artist of the Decade honoree GEORGE STRAIT participated in the sold-out taping at the MGM Grand Garden Arena along with artists Garth Brooks, Dierks Bentley, Brooks & Dunn, Tim McGraw, Keith Urban, Taylor Swift and many more. More than 10 million viewers tuned in to the special on CBS in MAY.

ACM Exec. Dir. Bob Romeo said: “The artists who gave of their time in Aprilare the reason we can make this announcement today. They put their time and energy into the Artist of the Decade taping, and they asked for nothing in return. They showed up, they blew the doors off the house and the ratings through the roof, reaching millions of fans with the message of ACM Lifting Lives. ”Country Music Photo Gallery

About Shauna "WhiskeyChick" Castorena

Shauna "WhiskeyChick" Castorena is a freelance writer for both Country Music News and Country Music On Tour. Want to collab on some content? Email me. Want my rates for commercial promo work? Get them right here.