Lee Brice to Headline Yuengling Stars & Stripes Summer Celebration, & announces “Big Country Cash” Lottery Promotion with GigTours and the Vermont Lottery
GigTours® founder,Donny Michael, in partnership with the Vermont Lottery, has announced the official kick-off of the “Big Country Cash” lottery game. The instant chance scratch game launched, as official, on January 7, 2022 in Vermont (https://vtlottery.com/promos /https://vtlottery.com/games/instant-tickets/big-country-cah) and is one of the first in a series of state lottery games in the works in the Tri-State region.
As part of the GigTours® I’m With The Band® lottery program and GigTours promotional package, “Big Country Cash” second chance winners will be awarded an all-inclusive 4-day/3-night excursion to shadow Grammy®-nominated musician, singer/songwriter and country recording artist, Lee Brice, on tour.
In addition to the Gigtours contest, D.G. Yuengling & Son, Inc., announced the return of its free festival in the brewery’s hometown of Pottsville, PA this summer. The annual celebration highlights the brewer’s Stars & Stripes program that honors our nation’s heroes and our military veterans, while bringing its loyal fans together for an amazing day of beer, food, fun and a free live concert performance.
Lee Brice, an American country music star and songwriter, will headline the 2022 summer celebration concert the evening of July 9, 2022. Lee Brice serves as an official Brand Ambassador for Yuengling Traditional Lager and Yuengling’s Stars & Stripes program, which is dedicated to supporting our nation’s heroes through its efforts with Team Red, White & Blue (Team RWB), a nonprofit organization forging America’s leading health and wellness community for veterans.
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“The GigTours I’m With The Band promotion is an extraordinary opportunity for fans to score an up-close and personal experience—on tour—with their favorite artists,”Brice added. “I have a genuine admiration and appreciation for the support of my fans and look forward to taking them on the road with me as part of the GigTour in the coming months.”
A turnkey operation, the GigToursteam coordinates all corresponding travel arrangements, facilitates guest background checks and scheduling. “Big Country Cash” second chance winners will travel in VIP style aboard a luxury entertainer bus to mirror Brice’s tour schedule; from departure to arrival, unloading the gear and stage-set, to sound check and show time, and reloading for the next gig several hundred miles away–the travel itinerary and agenda will follow his agenda.
“Lee has become a staple in today’s country music scene; he is a valued addition to the heritage of the GigTours program and artist roster. We are excited in the alliance and ready to hit the road,” Donny Michaels concluded.
“We’re excited to work alongside GigTours on this incredible program for our lottery clients. Experiential promotions have become an area of focus for lotteries and there is nothing more unique than sending winners on the road with their favorite artists,” said Jeff Schweig, Alchemy3. “We hope the Vermont, Maine and New Hampshire games are just the beginning of many more programs to come.”
Additional GigTours lottery programs are set to be introduced in Maine and New Hampshire in February 2022; Tri-state second chance lottery winners will join Lee Brice on tour in Fall 2022 and Spring 2023.
More about the Yuengling Stars and Stripes Summer Celebration:
“Gathering for live music, great beer and fireworks is the kind of fun we know Yuengling fans look forward to, especially during the patriotic July 4 week,” said Wendy Yuengling, Chief Administrative Officer and 6th generation family member, D.G. Yuengling & Son, Inc. “At Yuengling, we are honored to partner with Team RWB to support our military community, while creating a great event for our loyal fans and the local community. There is no better performer than Lee Brice to help us host what is sure to be a memorable celebration of the Stars & Stripes in our hometown.”
This July 9 in Downtown Pottsville, PA, Yuengling Brewery will welcome the community to enjoy a full day of artist performances, local artisans, craft vendors and food trucks. There will be opportunities for VIP experiences, meet and greets with Lee Brice, specialty samplings of Yuengling’s iconic beers and exclusive ways to explore America’s Oldest Brewery. Attendees will also enjoy a fireworks display, courtesy of the city of Pottsville, immediately following Lee Brice’s performance.
“I couldn’t be more excited to experience this unique concert setting, where America’s Oldest Brewery has been serving Yuengling beer since 1829,” said Lee Brice. “I’m promising a concert performance, in honor of our military troops and beer fans, that won’t soon be forgotten. I’ve marked this date on my 2022 concert tour as a very special occasion and can’t wait to enjoy a Yuengling Lager surrounded by Yuengling’s fans.”
Launched in 2019 and postponed in 2020 and 2021 due to COVID, Yuengling is going even bigger for this day-long summer festival with more local bands, events and fan experiences. Within the event, Yuengling and Team RWB will have a special section dedicated specifically for military veterans.
“The City of Pottsville is eager to welcome back the Yuengling Stars & Stripes Summer Celebration in 2022,” said Pottsville Mayor Dave Clews. “The last event in 2019 drew over 9,000 people from both the surrounding areas, and from more than 25 states. It’s a great event that attracts new faces to the community who can experience the hospitality and many offerings from our business community. It’s sure to be a fun and entertaining day that we all look forward to enjoying this summer.”
“The Pottsville Area Development Corporation and Pottsville business community are thrilled to partner with Yuengling again this year for a great live concert in the City of Pottsville,” said Savas G. Logothetides, Executive Director, Pottsville Area Development Corporation. “Lee Brice is one of the best and having him as a headliner will help build on the success of 2019’s event. Downtown Pottsville will be lined with food trucks, vendors of all kinds, people and live music.”
Fans are encouraged to follow the Yuengling Stars & Stripes Celebration event Facebook page for all relevant day-of information.
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