The Academy of Country Music Awards Returns to Prime Video with Multi-Year Deal

In collaboration with the Academy of Country Music and producer Dick Clark Productions, Prime Video today announced the return of the Academy of Country Music Awards (ACM) on the service for the next two years, taking the show through its milestone 60th anniversary in 2025.

The Academy of Country Music Awards Returns to Prime Video with Multi-Year Deal

The 59th ACM Awards is set for May 2024 from Ford Center at The Star in Frisco, Texas. Additional details, including award submissions and voting timeline, hosts, nominees, performers, and ticket on-sale details, will be confirmed in the months ahead.

The renewal comes on the heels of the 58th awards show, which was hosted by global superstars Dolly Parton and Garth Brooks and garnered more than 7.7 million viewers on Prime Video plus additional viewership across Amazon Music, the Amazon Music channel on Twitch, and Amazon Live, making the 2023 ACM Awards one of the most-watched awards shows of the year. Making history, the 2022 ACM Awards became the first major awards show to exclusively stream live for a global audience and deliver an unforgettable concert event that put fans center stage across Prime Video, Amazon Music, Amazon Fashion, Amazon Freevee, Amazon Live, and more. The 2023 ACM Awards is still available on demand on Prime Video, Amazon Freevee, and Amazon Music.

“When Prime Video first streamed the ACM Awards in 2022, we were overwhelmed with the response from our global audience,” said Vernon Sanders, head of television,  Amazon MGM Studios. “After seeing last year’s show grow to more than 7.7 million viewers, we could not be more thrilled to continue our relationship with the Academy of Country Music and Dick Clark Productions for the next two years, and especially through the show’s milestone 60th anniversary in 2025. We look forward to continuing the success and bringing even more star-studded and captivating shows to fans around the world.”

“The Academy is proud to extend our relationship with Amazon for the next two years, through the historic milestone of the 60th ACM Awards, and continue to bring Country Music’s Party of the Year live to a global audience on Prime Video,” said Academy of Country Music CEO Damon Whiteside. “Thanks to the biggest host pairing of all time, Dolly Parton and Garth Brooks, the comprehensive, cross-platform program with our partners at Prime Video and Amazon Music, and the dedicated fans in Texas and around the world, the May 2023 show was a groundbreaking success and illustrates that our pioneering and innovative move to streaming was absolutely the right one at the right time! We’re eager to see everyone back in Texas once again at the home of the Dallas Cowboys next May for another groundbreaking ACM Awards show!”

“The ACM Awards continues its legacy of celebrating the very best of country music, captivating audiences globally,” said Jay Penske, CEO, Chairman and Founder, Penske Media, and CEO of DCP. “We look forward to collaborating with our partners at the Academy of Country Music and Prime Video building together towards the show’s 60th anniversary in 2025.”

“We had the best time bringing the ACM Awards to country music fans last year,” said Ryan Redington, GM of Amazon Music. “The ACM Awards continue to shine a spotlight on talent with incredible performances year after year, and celebrate the artists, songwriters, and producers that make country music great. We look forward to bringing one of the biggest country music moments of the year to fans again in 2024.”

The 2023 show, hosted by Dolly Parton and Garth Brooks, was a two-hour concert event which streamed live globally on Prime Video and the Amazon Music channel on Twitch. The night featured an all-star lineup of memorable moments, including 18 show-stopping performances from 25 artists, along with exclusive collaborations and unexpected moments that captivated fans worldwide. In the lead-up to the show, the Official ACM Awards Red Carpet Show streamed live on Prime, giving fans the party before the party and access to all the excitement from the carpet, along with special performances.

The Academy’s highest honor, ACM Entertainer of the Year, was awarded to Chris Stapleton for the first time. His multiple wins at the 58th ACM Awards qualified him for the coveted ACM Triple Crown Award, celebrating artists who have won New Female/Male Artist of the Year, Female/Male Artist of the Year, and Entertainer of the Year. HARDY and Lainey Wilson led the night in total wins with four each, followed by Cole Swindell with three wins.

The 59th ACM Awards will mark a return to Texas for the second year. Ford Center at The Star in Frisco opened in 2016 and serves as the state-of-the-art practice facility for the Dallas Cowboys, as well as the home for many major sporting events throughout the year. Last year’s ACM Awards were the first awards show to take place at Ford Center.

Highlights of the Amazon 360 experience included: 

  • Amazon Live streamed an interactive, shoppable version of Prime Video’s red carpet preshow, appearing on prominent Amazon placements including the Amazon Homepage, the ACM Awards Storefront, Amazon Fashion homepage, and the Amazon Live homepage. Customers could interact with hosts, artists, and celebrities via the Amazon Live chat feature and seamlessly shop the product carousel, featuring top artist merchandise and Amazon Fashion curations, including exclusive merchandise from Dolly Parton and a host of other country stars.
  • Amazon Fashion’s red carpet livestream on TikTok looked at country music’s hottest trends in the lead up to the live show with entertainment correspondent Makho Ndlovu (@makhondlovu) and special appearances by Gabi Daiagi (@gabidaiagi) and Lauren Wolfe (@laurenwolfe), as well as Claudia Oshry (@girlwithnojob) and Margo Oshry (@margoshry), who also led a takeover of the Amazon Fashion Snapchat.

About Shauna "WhiskeyChick" Castorena

Shauna "WhiskeyChick" Castorena is a freelance writer for both Country Music News and Country Music On Tour. Want to collab on some content? Email me. Want my rates for commercial promo work? Get them right here.

2 Replies to “The Academy of Country Music Awards Returns to Prime Video with Multi-Year Deal”

  1. Pingback: The Academy of Country Music Awards Returns to Prime Video with Multi-Year Deal

  2. Pingback: The Academy of Country Music Awards Returns to Prime Video with Multi-Year Deal | Red Devil Radio