ICONIC HITMAKER TRACE ADKINS CELEBRATES THE RELEASE OF NEW MUSIC WITH A PERFORMANCE OF “WATERED DOWN” MARCH 31 ON “TODAY”
Throughout his decades-long career, Trace Adkins has told his truth and lived with the consequences, so it comes as no surprise that he delivers one of the most raw and honest observations on life on the “other side of 40” in “Watered Down” the first single from his BBR Music Group/Wheelhouse Records LP, Something’s Going On March 31 on “Today.”
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In the slow-burning rumination on achieving insight with age, Adkins is fully aware of the adjustments and boundaries, but still maintains his edge, grit and power as an artist. It is the cut Adkins points to as the truest reflection of his career and life to date.
“That’s one of those songs where I smacked myself on the forehead and went, ‘Wow, I should’ve written that!’” Adkins says of hearing the song for the first time. “It is all autobiographical. It really is. I’ve never done a record and finished it and said, ‘OK, this is my favorite cut off this album.’ But this time, there’s no bones about it. This is my favorite cut. It just is. It speaks to my soul.”
With lyrics as emotionally clutching as, “We still fly like gypsies/Just a little closer to the ground” fans will hear Adkins’ conviction for themselves on March 31when Adkins premieres “Watered Down” on “Today” (9:00 AM-hour). The new single “Watered Down” debuted immediately on the Billboard Country Single Chart this week and was the fourth most-added song on the Mediabase Country Airplay Chart.
It is a milestone song and album worth celebrating. Adkins has sold more than 11 million albums, received three GRAMMY nominations and collected dozens of major motion pictures and television credits. His latest music, the much-anticipated Something’s Going On – his 12th studio album – marks Adkins’ first album release on his new label, BBR Music Group/Wheelhouse Records. Fans can view the lyric video HERE, featuring Adkins enjoying a simpler life and slower pace on his Nashville farm.
It’s been four years since Adkins’ last studio album Love Will… released in 2013, which debuted in the Top 10 on Billboard’s Top Country Albums chart, and fans have eagerly awaited this follow up ever since. Some of Nashville’s favorite and most respected songwriters contributed to the range and inspiration of Something’s Going On, boasting credits such as Tyler Farr, Craig Campbell and Shane McAnally to name a few. Something’s Going On was produced by Mickey Jack Cones.
Adkins is in the midst of his 2017 tour where he is on track to play more than 75 dates this year. VIP packages are available for select tour dates. As a gift to his fans, Adkins is offering a physical copy of Something’s Going On with each ticket order. Visit www.traceadkins.com for full details.
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