Today, CMT introduces its newest short-form digital series, “Viral to Verified,” first person accounts from six fast-rising artists who are making waves on social media and in country music. Featuring one artist per weekly episode, “Viral to Verified” kicks off with Lily Rose, followed by Ashley Cooke, CB30, Alexandra Kay, BRELAND and Priscilla Block, all premiering on CMT’s socials, including Instagram and TikTok, the very platforms that ignited these artists’ most recent successes.
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“We’re witnessing something special in country music right now, where virtually unknown artists are landing atop sales and streaming charts alongside the biggest names in the business,” said Melissa Goldberg, Sr. Director, CMT Digital. “‘Viral to Verified’ highlights these new and diverse voices, many of whom have been grinding at their craft for years, as they recount their rise to prominence through innovation and perseverance, demonstrating the sizable shift in country music consumption and discovery, and the power of social media.”
“Viral to Verified”’s first episode features Lily Rose, a longtime singer songwriter out of Atlanta whose big moment came when she uploaded her song ‘Villain’ to TikTok in October 2020. The song exploded, quickly hitting the top of iTunes all-genre chart, and catapulted Rose to a present day record deal, publishing deal and a slot on Chris Lane’s upcoming fall tour. Read Rose’s complete bio here and watch her CMT episode here.
The series roll-out schedule is as follows:
Sept. 8 – Lily Rose
Sept. 14 – Ashley Cooke
Sept. 21 – CB30
Sept. 28 – Alexandra Kay
Oct. 5 – BRELAND
Oct. 19 – Priscilla Block
“Viral to Verified” is spearheaded by Melissa Goldberg, Sr. Director, CMT Digital; Corey Janus, serves as Executive Producer; Chandler Alteri as Producer; and Brittany Lutz, as Line Producer. Each week, “Viral to Verified” shines a spotlight on new and diverse voices in country music who have recently found widespread acclaim, most after working at their craft for years, thanks to overwhelming viral success on social media. This short-form series, specifically designed for social media, joins other CMT Digital programming such as CMT Campfire Sessions, On The Road, and Pardi Time starring Jon Pardi.