Walker Hayes kicks off TikTok x NHL Partnership with Exclusive Performance

Walker Hayes is no stranger to TikTok fame – his single, “Fancy Like” went viral when he and his teenage daughter posted their own dance for it. The adorable video has been viewed over 34.9M times and appeared in a national ad campaign for Applebees.

Walker Hayes kicks off TikTok x NHL Partnership with Exclusive Performance

The single has made a splash on music charts, spending a collective 6 months and counting at the No. 1 spot on the Billboard Country Songs Chart and hitting the top 5 on Billboard’s Hot 100 Songs. “Fancy Like” is now certified RIAA 2X Platinum and has given Hayes his first GRAMMY Award nomination as an artist for Best Country Song. 

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On Feb. 26th, Walker Hayes will be performing at the TikTok Tailgate Stage at the 2022 Navy Federal Credit Union NHL Stadium Series in Nashville to celebrate TikTok’s partnership with the NHL.

With Walker Hayes’ massive success on the app, having him kick off this kismet partnership was an easy decision. The relationship that the country star has cultivated amongst his fans on the creator-driven platform is invaluable, and now those fans have exclusive access to a globally streamed performance via TikTok. This performance is just one of the many ways that the NHL and TikTok will bring fans exclusive off-the-ice moments and league events. Some of these fun exclusives will include player fashion interviews, “Who Wore It Best” and “Get Dressed with the Best” segments, and other content showcasing player personalities. 

The exclusive performance, which will feature his viral hit “Fancy Like,” can only be viewed live or via TikTok.

“Sports content is evolving; fans on TikTok want to see an authentic and multi-dimensional side of the athletes, leagues, teams, and games they love,” said Daniel Habashi, GM, TikTok Canada “We’re lucky to work with partners like the NHL and NHLPA who recognize this and want to bring music and fashion into the fold – two verticals that are both integral to TikTok and extremely popular with our global community.”

About Shauna "WhiskeyChick" Castorena

Shauna "WhiskeyChick" Castorena is a freelance writer for both Country Music News and Country Music On Tour. Want to collab on some content? Email me. Want my rates for commercial promo work outside of music? Get them right here.

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