Country music bad boy Brantley Gilbert must be turning a few heads outside of our little circle because he has just been chosen to represent the country genre on the Apple Music platform. Brantley is only the second country artists to be highlighted on the platform.
“I’ve never been one for commercials,” says the man who’s certified back-to-back Platinum for Halfway To Heaven and Just As I Am. “But when we started talking to the folks at Apple, they were saying, ‘We want to capture you, the way you live and the values you hold. We want people to see your world, show them what you hear and respond to. If they see you, it says everything.’” Decidedly rural, yet most definitely urban and rocking in its lean, the 30 seconds of documentary footage touches on every aspect of who the guy selling serious hard tickets in America’s arenas and amphitheaters is with his The Devil Don’t Sleep Tour.