COVERGIRL today announced GRAMMY nominated and multiple ACM and CMA Award winning artist Kelsea Ballerini as the brand’s newest COVERGIRL. The multiplatinum songwriter and producer has emerged as one of the most acclaimed and talked-about artists in country music and is best known for her seven #1 songs at Country Radio.
After making history as the only female country artist to log three consecutive number one singles from a debut album, Kelsea is excited to take on her new role as a COVERGIRL. “I’ve been a fan of COVERGIRL for as long as I can remember. I’ve always had an iconic tube of COVERGIRL mascara in my makeup bag, and I even wrote in my journal at age 14 that one day I dreamed of being a COVERGIRL. Makeup is another creative outlet for me, and I’ve always said if I wasn’t doing music, I would probably be a makeup artist! I’m excited and honored to partner with COVERGIRL, and I can’t wait to share more about my favorite products from the brand,” says Ballerini.
Originally from Knoxville, Tennessee, throughout all of her many achievements, Ballerini has remained true-to-herself and relatable to fans and beauty aficionados everywhere. Ballerini began songwriting as a child and released her first studio album in 2015. She has since gone on to have major chart-topping success, with 25 gold and platinum certifications from the RIAA to date, garnered multiple GRAMMY Award nominations, a long list of award wins including most recently two CMA Awards in 2021, all accumulating to more than four billion total streams. Expanding her sphere of influence, she released her first original book of poetry Feel Your Way Through in 2021.
“We are thrilled to welcome Kelsea Ballerini into the COVERGIRL family. She is a lover of beauty, constantly experimenting with fun makeup looks as part of her creativity. Kelsea expresses her true self on and off the stage and lends her voice to causes that are important to her, like using cruelty-free beauty products, a value we at COVERGIRL hold close as a Leaping Bunny certified brand. We’re so excited to have Kelsea join an iconic line up COVERGIRLs who share the same passion for accessibility, inclusivity and individuality,” says Stefano Curti, Chief Brands Officer, Consumer Beauty, at Coty, home to COVERGIRL.
Ballerini will be the face of a yet-to-be-announced collection from COVERGIRL, coming this Spring, and will be joining the brand in a multi-year partnership.