Parker McCollum Is The Latest Addition To Apple Music’s ‘Up Next’ Artist Program

From our Friends at All Access

MCA NASHVILLE’s PARKER McCOLLUM is the latest addition to APPLE MUSIC’s “Up Next” artist program, an initiative aimed to showcase rising artists. Each month, APPLE MUSIC’s editorial team selects a rising artist to promote on the platform. The artist program includes an APPLE MUSIC short film, an interview with one of the APPLE MUSIC RADIO hosts, a performance on ABC’s “JIMMY KIMMEL Live!” and more to introduce and raise awareness about the up-and-coming artist to APPLE MUSIC listeners.