<h3>Lee Brice Gets Intense with &#8220;<em>I Drive Your Truck</em>&#8221; Video: Review.</h3>
<p>This song is one of my favorites of the past year for its deep meaning and emotional intensity, so<br />
I was excited to finally see the video. The main structure of the video follows the narrative very<br />
closely at times – a man who isn’t <a title="Lee Brice" href="https://countrymusicontour.com/lee-brice-concert-tour-tickets/">Lee Brice</a> but looks suspiciously like him – is standing by<br />
a truck that holds everything described in the first verse, before driving it along some back roads and<br />
around a field, and handing the keys back to (presumably) his wife. In fact, it is the most song-faithful<br />
music video I have seen in a long time, and there are benefits and perhaps disadvantages to this.</p>
<h4>The Video.</h4>
<p>Because I like literal videos, unless there is scope for really playing with confusing meanings<br />
and images, I liked the faithfulness of this video to the original song. This song would not suit<br />
doing something else with the video because of the emphasis on the emotion and story, so the video<br />
needs to reflect that. Even the sunset/sunrise dusty filter on the camera is how I imagined it, and perhaps is a cinematic representation of how people think of the rural South, the<br />
farms and back roads. It certainly adds something to the setting!</p>
<p>The video movement is very slow at first which fits the pace of the song, cutting between the leading<br />
man simply staring into the truck and <a title="Lee Brice" href="https://countrymusicontour.com/lee-brice-concert-tour-tickets/">Lee Brice</a> gently singing the song, not looking at the camera as<br />
if it’s too painful, and apparently standing in a field of wheat. A lot of work has been done setting the<br />
whole thing up to really represent an actual story and make the song really come to life. I have to<br />
commend the director on the subtle but very effective change in pace as the song builds momentum<br />
leading up the chorus. To add to that, as soon as the chorus kicks in <a title="Lee Brice" href="https://countrymusicontour.com/lee-brice-concert-tour-tickets/">Lee Brice</a> is suddenly playing<br />
with his band in the wheat field, which taps into country music’s video focus on physically playing<br />
the song. There perhaps could have been scope for slightly more airtime of the narrative rather<br />
than Lee, but I suppose it’s him the video is promoting. Also, there could have been a montage<br />
of ‘memories’ which would have perhaps helped reinforce the meaning of the song, but that’s quite<br />
over-used so perhaps they decided to keep it very simple and let the song do the talking.</p>
<p>I do think the actor in the narrative could have been a little more physically dynamic, and produce<br />
a wider range of expressions, because he appears a little more numb than the song suggests<br />
and dealing with loss provides a variety of different emotions that could have been shown here.<br />
However, I think I’m just being really picky, and the video works really well as it is.</p>
<h4>The Emotion.</h4>
<p>During the bridge, the slow motion takes on fast and aggressive movements in full force, and this<br />
is where the actor really lets loose on letting out his anger and frustration and pain. In addition,<br />
Lee is shown to be sharing in this. Although I think him half-lying on the floor is kind of distracting<br />
and a little weird because the position just doesn’t work for him. Having said this, the rest of this<br />
section really adds to the video and enhances the intensity of the emotion, and the interesting array<br />
of camera angles and quick cuts is a new element that I haven’t really seen in other country music<br />
videos.</p>
<h4>The Impact.</h4>
<p>Overall I like this video, it represents much of what I saw in my head when I first listened to the song<br />
but still has parts that surprise me. There are a couple of things I have issues with, but I think I’m more<br />
picky and analytical than most and I don’t think the things I pointed out will matter to the majority of people who watch this. It’s a very solid effort that nicely accompanies and supports the song, but<br />
it’s still simple and allows the lyrics to breathe and get the message across. The director plays with<br />
the pace and camera angles and has clearly thought a lot about video techniques in order to put the<br />
emotion across effectively.</p>
<h3>Watch: Lee Brice &#8220;<em>I Drive Your Truck</em>&#8221; Video!</h3>
<p><iframe width="560" height="315" src="http://www.youtube.com/embed/yCSMCgqlc-0" frameborder="0" allowfullscreen></iframe></p>
<h4>Vickye is a guest contributor! Find her on Twitter: @planmymistake or her own site: www.forthecountryrecord.tumblr.com!</h4>
<h2>Current Lee Brice Tour Dates and Tickets!</h2>
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