Luke Bryan Partners with Cabela’s

Luke Bryan and Cabela’s Begin Multi-Year Partnership and Collaborations.

Country music and the outdoors always seem to go together, and now Luke Bryan and Cabela’s, the World’s Foremost Outfitter for all our outdoor needs, are teaming up to bring us even more reasons to love both. They are co-branding a marketing campaign which includes products in Cabela’s stores and catalog, as well as behind-the-scenes outdoor adventures of Luke’s life off the stage.

“My love for the outdoors is something that has been a part of me ever since I can remember. It seems there was never a time when we weren’t hunting, fishing, farming or playing outside since I was very young. Teaming with Cabela’s is such a natural fit for me.” –Luke Bryan

Bryan’s not the only one excited about the partnership. Scott Williams, EVP and Chief/Marketing/E-Commerce Officer for Cabela’s, shares his opinions on their recent announcement:

“Luke is the perfect partner for Cabela’s as he combines a lifelong love of the outdoors along with strong country roots.  This passion comes through in everything that Luke does- from his hunting and fishing, to his music. We’re really excited to welcome Luke to the Cabela’s family.”

In January, Bryan launches his first headlining tour, “The Dirt Road Diaries Tour,” sponsored by Cabela’s. We’ll keep you updated with all the information on his tour, so keep checking back with us. In the meantime, crank up your Luke Bryan songs, head outside for a while in your Cabela’s gear, and make sure you buy your tickets before they sell out!