How Word Of Mouth Can Impact Artists In 2013. 2013 is in full swing, and I couldn’t be happier. There are so many things that I want to do both for work and as a fully devoted country music fan. One of my big goals is to introduce people to new music. I am a fan of mainstream country, but I also really enjoy some artists, that I feel, don’t get enough attention. This is not to say that I discovered someone or was listening to someone years before they became popular. It just means that if someone is good, then I think they should get to be heard by as many people as possible. Nothing irritates me more than when somebody says, “I was listening to such and such for years and now everybody listens to them.” People say that as if it is a bad thing. Why would you want to keep something good from everyone else? If anything, I would think it would be a compliment on your taste in music. I think that word of mouth is a huge asset for musicians and artists. Without it, a lot of national acts wouldn’t be where they are today. So in 2013 I will continue to share my opinions on artists I listen to and come across, and I hope more than anything that fellow country music fans will do the same thing. Blog Rodeo Roundup: See What Everyone Else Is Saying About Country Music in 2013! CountryMusicTattleTale.com: 2013 Will Bring A New Sound to Country Music! CMchatLive.com: 2013 – Insights From Country Music Industry Experts! FocusOnThe615.com: Artist to Watch in 2013! TwangNation.com: Americana’s Influence On Country Music! UrbanCountryNews.com: Roots On The Rise – The Most Exciting Music Trend of 2013! UkCOUNTRYmusic.net: Country2Country Festival-A Potential Turning Point for US Country Music In The Uk! KeepinItCountryBlog.com: 2013 The Year of Country Crossover! CountryMusicPride.com: Country Music In 2013! ForTheCountryRecord.com: Country Music & Twitter! CountryMusicNewsBlog.com (WhiskeyChick): 2013 – The Year of Social Media In Country Music! CountryMusicNewsBlog.com (MissMolly): 2013 North of Nashville – The Ozarks Go Country! CountryMusicIsLove.com: Country Artists Passing The Torch In 2013!
For the first installment of Blog Rodeo, host CountryMusicNewsBlog asks “What are we really looking forward to in 2013?”. My answer: Country music fans truly embracing social media! Over the award show and tour seasons through 2012 we saw artists, news outlets, and record companies dabble with social media sites, trying to figure out that magic formula that pop music seems to have down to a science. We’ve seen award shows and televised performances with twitter hashtags displayed throughout the broadcast. We followed along as Jana Kramer used Instagram to build a buzz about her album release through photo challenges. We’ve gotten to know the sass and crass of artists like Blake Shelton and LeAnn Rimes thanks to their sharing (and sometimes oversharing) across the board. We’ve even seen the rise of Google+ hangouts featuring live interviews from stars as big as Taylor Swift. Heck, just last week Dierks Bentley used facebook to successfully find his lost dog Jake! To put it plainly, country stars want in on social media action and they’re trying hard to get fans to join them! The common thread among all of these things is that the artists are able to be themselves in a public space without losing control over their privacy, and this allows them to reach fans on a more personal level. Never before have fans had such open access to get a message to their favorite artist, or receive a direct response. It’s a power many pop celebrities have built their career around, but country music seems to be just a bit late to the game. There’s a lot of reasons for this, but those reasons are getting less relevant every day. While much of the online interaction between stars and fans has followed a natural growth, 2013 is the year the guys behind the scenes will learn how to take advantage of this limitless guerrilla marketing tool. We’ve had time to tinker and see what fans respond to, and how to best get the attention of the masses, and weigh the results of some not-so-popular online moments. Top Country Music Social Media Engagement Trends to Expect in 2013: So after the disorganized experimentation that our industry has done in the past, what I expect from 2013 is a real focused strategic effort at connecting fans with their favorite stars by directing marketing toward encouraging social engagement. You will see a lot more Easter Eggs, for example, Carrie Underwood’s album Blown Away featured a promotion where if you scanned the album cover with a special app on your iphone, android, or other tablet device, the artwork would “come to life” and conveniently link you to the album purchase options on iTunes. I expect to see a lot more of this Easter Egg kind of content that teaches fans how to use technology in new and innovative ways to get more out of the album-buying experience. You will also see artists making a more genuine effort to express themselves over social media Continue reading Country Music Blog Rodeo: 2013-The Year of Social Media in Country Music
CMNB Is Happy To Announce the First Ever Country Music Blog Rodeo of 2013! Next week (Tuesday, January 22nd), a group of some of the top independent country music blogs across the U.S., and even a couple across the pond, will be getting together to launch the first ever Country Music Blog Rodeo! Through individual posts, links and social sharing, we’re coming together to chat about what we all love the most…country music! For this inaugural Blog Rodeo, we’ll be discussing what’s to come in 2013 for the country music scene. With brand new tours, lots of new music, newcomers and seasoned artists on the rise, and so much more already happening, this year promises to be a BIG one for country music artists, fans, bloggers, industry folks and everyone in between, and all THAT is exactly what we’re going to be talking about! So, be looking for posts featuring a unique perspective from each of the sites on the list below on Tuesday, January 22nd! After you’ve checked out our thoughts for what will be happening in 2013, you can join in with our live Twitter Chat and share what you’re looking forward to in 2013, and we’ll even be giving away some fun country music prizes to fans! Get ready to rodeo! Blog Rodeo Twitter Chat: Date: Thursday, January 24th Time: 12:00pm – 1:00pm Find us: #BlogRodeo #CountryMusic CMNB Twitter: @CMNBlog Country Music Blog Rodeo Participants: CountryMusicTattleTale.com: 2013 Will Bring A New Sound to Country Music!(Twitter: @CMTT) CMchatLive.com: 2013 – Insights From Country Music Industry Experts!(Twitter: @CMchatLIVE) FocusOnThe615.com: Artist to Watch in 2013!FocusOnThe615.com (Twitter: @Focusonthe615) TwangNation.com: Americana’s Influence On Country Music!(Twitter: @TwangNation) UrbanCountryNews.com: Roots On The Rise – The Most Exciting Music Trend of 2013!(Twitter: @UrbanCountryNws) UkCOUNTRYmusic.net: Country2Country Festival-A Potential Turning Point for US Country Music In The Uk!(Twitter: @officialUKCM) KeepinItCountryBlog.com: 2013 The Year of Country Crossover! (Twitter: @KeepinItBlog) CountryMusicPride.com: Country Music In 2013!(Twitter: @CountryMusicPri) ForTheCountryRecord.com: Country Music & Twitter! (Twitter: @planmymistake) CountryMusicNewsBlog.com (HaleighT): Word of Mouth in 2013(Twitter: @HaleighT_CMNB)! CountryMusicNewsBlog.com (WhiskeyChick): 2013 – The Year of Social Media In Country Music! (Twitter: @WhiskeyChick) CountryMusicNewsBlog.com (MissMolly): 2013 North of Nashville – The Ozarks Go Country! (Twitter: @MissMollyCMNB) CountryMusicIsLove.com: Country Artists Passing The Torch In 2013!(Twitter: @cmilove)