Influencer Marketing’s Effect on Country Music

This article is a sponsor-inspired post, paid for by Intellifluence. Details about this sponsor can be found at the end of this post. While many of us have enjoyed the Cohen Brother’s take on classic country radio with “You Are My Sunshine” and “Man of Constant Sorrow” providing the soundtrack to an already glorious movie, but how many of you get the Pappy O’Daniel’s Flour Hour and Fine Farina ad stuck in your head? How many wonder what effect a chart-topping song ever had on the bakery staples, or how the money Pappy O’Daniel paid to sponsor a radio show helped that song top the charts in the first place by funding the radio station?