Lee Brice Gets Intense with “I Drive Your Truck” Video: Review. This song is one of my favorites of the past year for its deep meaning and emotional intensity, so I was excited to finally see the video. The main structure of the video follows the narrative very closely at times – a man who isn’t Lee Brice but looks suspiciously like him – is standing by a truck that holds everything described in the first verse, before driving it along some back roads and around a field, and handing the keys back to (presumably) his wife. In fact, it is the most song-faithful music video I have seen in a long time, and there are benefits and perhaps disadvantages to this. The Video. Because I like literal videos, unless there is scope for really playing with confusing meanings and images, I liked the faithfulness of this video to the original song. This song would not suit doing something else with the video because of the emphasis on the emotion and story, so the video needs to reflect that. Even the sunset/sunrise dusty filter on the camera is how I imagined it, and perhaps is a cinematic representation of how people think of the rural South, the farms and back roads. It certainly adds something to the setting! The video movement is very slow at first which fits the pace of the song, cutting between the leading man simply staring into the truck and Lee Brice gently singing the song, not looking at the camera as if it’s too painful, and apparently standing in a field of wheat. A lot of work has been done setting the whole thing up to really represent an actual story and make the song really come to life. I have to commend the director on the subtle but very effective change in pace as the song builds momentum leading up the chorus. To add to that, as soon as the chorus kicks in Lee Brice is suddenly playing with his band in the wheat field, which taps into country music’s video focus on physically playing the song. There perhaps could have been scope for slightly more airtime of the narrative rather than Lee, but I suppose it’s him the video is promoting. Also, there could have been a montage of ‘memories’ which would have perhaps helped reinforce the meaning of the song, but that’s quite over-used so perhaps they decided to keep it very simple and let the song do the talking. I do think the actor in the narrative could have been a little more physically dynamic, and produce a wider range of expressions, because he appears a little more numb than the song suggests and dealing with loss provides a variety of different emotions that could have been shown here. However, I think I’m just being really picky, and the video works really well as it is. The Emotion. During the bridge, the slow motion takes on fast and aggressive movements in Continue reading Lee Brice I Drive Your Truck Video: Review→
